LABCOVID
Clinical testing booking platform
Business Development
Amazon Freight
- Identified and captured new revenue opportunities, contributing to a 25% year-over-year revenue growth.
- Drove expansion into three new geographic markets, increasing market penetration and brand visibility, leading to a 50% increase in the client base.
- Crafted Central Europe marketing content and pioneered social selling, resulting in a 40% increase in brand awareness and a 30% increase in lead generation.
Verocare
- Performed detailed market analysis, identifying key customer pain points and guiding the creation of solutions that increased market share by 20%.
- Achieved a tender winning rate of 20% above target for the supply of medical equipment and reagents.
- Consistently exceeded annual revenue targets by an average of 15% year-over-year.
- Won a tender to design and Labcovid, an online booking platform for clinical testing for the Ministry of Health in Cameroon.
Randox Laboratories
- Formed strategic alliances with local distributors and industry leaders, enhancing market reach and driving a 25% increase in revenue.
- Increased market share by 30% in key regions, establishing the company as a leading player in the African market.
- Launched innovative products and services that addressed unique regional challenges, resulting in a 25% increase in product adoption.
Account Management/Customer Success
Amazon Freight
- Spearheaded enhancements to Amazon Freight’s user interface, resulting in a 25% boost in customer satisfaction and a 15% reduction in churn rate.
- Optimized the onboarding flow for new users, reducing the drop-off rate by 20% and increasing the NPS by 10%.
- Gathered and synthesized user feedback, market trends, and competitive intelligence to adjust product strategy.
Verocare
- Fostered strong relationships with key customers, achieving a 90% customer retention rate.
- Initiated a comprehensive feedback loop with clients, driving product improvements and enhancing client engagement.
Randox Laboratories
- Consistently surpassed quarterly and annual revenue targets, resulting in a 20% year-over-year revenue growth.
Product Management
Amazon Freight
- Collaborated with Operations, IT, Finance, and Procurement to improve the user interface, enhancing team productivity and customer satisfaction.
- Utilised CRM tools to track and analyse key performance metrics, leading to data-driven decisions and a 20% improvement in conversion rate.
Verocare
- Brought products to life from scratch, including identifying market needs, designing packaging, and developing marketing materials.
- Designed Labcovid from concept to launch, including wireframes, mockups, and user research.
- Co-developed Money Di Go, a fintech app, by gathering requirements, designing prototypes, and overseeing testing and iterations.
Randox Laboratories
- Developed and launched region-specific products and services to address local market needs.
Operations Management
Verocare
- Identified and implemented cost-saving measures, reducing expenses by 15% without compromising quality.
- Managed end-to-end logistics, including selecting manufacturing partners, freight forwarders, and local logistics providers.
- Oversaw customs clearance, storage location setup, and hiring/training of staff (sales executives, engineers, etc.).